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Trustworthy versus Cake: A breakdown

By Trustworthy

November 4, 2021

Taking care of your family takes time and dedication — both in small, everyday actions, and bigger, planning-for-the-future actions. 

That includes things like:

  • Organizing family IDs and medical cards

  • Saving up for school and college

  • Planning for emergencies in advance

  • Getting life insurance

  • Planning your estate and medical directives

While many online solutions have popped up to help with these challenges, Trustworthy and Cake have different approaches and outcomes, depending on what you're looking for.

In this article, we'll go through all the details to help you make the best choice for yourself and your family.

Company Overviews

Trustworthy is the Family Operating System® that helps your trusted inner circle organize, secure, manage, and optimize important family information. Customizable templates and categories make organization easy. Share your information with granular permissions and secure links. Trustworthy’s 1-1 concierge service also provides support and onboarding. 

Cake is an end-of-life planning tool that guides you to create and upload documents like living wills, advance directives, and estate planning documents. You can easily share access to this information with your family or legal counsel. They also have an extensive library of information on end-of-life planning subjects.

Trustworthy: A great choice for taking care of your family today and for years to come

Pricing: $120-$480/year

Key differentiating features: Created specifically for family organization and optimization, advanced support, personal concierge service.

Trustworthy Dashboard View

Estate planning

One of the defining differences between Cake and Trustworthy is the stage of life on which each focuses. Cake is laser-focused on end-of-life planning. Trustworthy provides end-of-life planning as one of its foundational offerings, but it's also built for everyday family life.

First, end-of-life planning: Trustworthy's estate documents section is organized for a wide variety of legal and financial information that includes:

  • Power of attorney 

  • Wills and trusts

  • Advanced care/medical directives/living wills

This templated approach and document suggestions help identify what gaps are missing in your current plan. It also allows you to set reminders to review or update certain documents on any given date.

Everyday family organization

Of course, estate planning is one component of Trustworthy’s larger offering. It also focuses on everyday family needs and priorities, such as:

  • Keeping track of family IDs like passports, birth certificates, and insurance cards

  • Managing financial information, from 401(k)s to 529 college savings and checking accounts, in one place

  • Organizing property information like car ownership and mortgage papers

  • Keeping track of family passwords

  • Organizing auto, medical, and life insurance

  • Planning for tax season

  • Planning for emergencies

  • Storing and archiving family photos and memories

Advanced security

Trustworthy is also a major step up in family security. Features like AES 256-bit encryption, YubiKey, biometric security, and granular sharing permissions allow you to share only the specific information you want to, when you want to. Unlike Cake's platform, you won't have to share all of your information at once.

1-1 coaching and support

Trustworthy also offers a concierge service and handy mobile app that makes use and access easy. Our concierge can help you track down lost records, plan for estate management or will creation, and roadmap your most important next steps.


In general, Trustworthy is the best choice for you if you would like to plan out your estate and end-of-life documentation as part of a larger family organizing system. That includes organizing your family's information, sharing documents with different levels of access and permissions, getting 1:1 guidance, and enhanced security to keep your sensitive information secure.

Cake: Good for in depth end-of-life planning

Pricing: $0-$96/year

Key differentiating features: Created specifically for tactical end-of-life planning, advance directives, and final wish documents

Overall, Cake and Trustworthy overlap in their long-term or legacy planning services, but have relatively distinct approaches.

Cake is made specifically for people who want to plan for end-of-life and answer those granular questions often found in "last wishes" guides.

Detailed Q&As

The free version of the platform allows you to fill in information such as:

  • What would you like your funeral to be like?

  • How do you want people to recognize the anniversary of your death?

  • Who do you trust to make medical decisions on your behalf?

  • What do you want to happen to your social media accounts when you die?

  • Do you have life insurance?

General sharing

The platform makes it easy to export or share all of this information with whomever you would like to have it. However, this means that there aren't granular permissions — meaning those invited will see everything on your dashboard, not just certain parts of what you would like to share.

This could be a problem if you don't want to share every part of your will and end-of-life plans. Additionally, Cake only takes minimal security precautions. While their platform has SSL encryption, they don't require two-factor authentication and don't have additional layers of security like YubiKey or biometric security. For this reason, there could be risks involved with adding sensitive information to the platform.

Will creation

The product also integrates with a free will creation service, if you would like to make a will simply and free of charge.


Overall, if you are looking for more comprehensive family information management beyond end-of-life planning, Cake may not be the right fit for you. However, if you are laser-focused on providing a simple end-of-life plan and security features are not a high priority, Cake is an affordable option that makes the process easy.

Trustworthy and Cake together

Using these two solutions together may work especially well for your family. For example, you can decide to answer the detailed end-of-life planning questions in Cake's app for free, including creating a will. Once you've created those documents, you can export them and securely store and organize them in your Trustworthy dashboard.

Even better, you'll have those detailed documents living with other important information that your family needs on a regular basis — whether that's access to medical cards, reminders to renew your passport, or a special place to keep your treasured family memories.

Still having trouble deciding? Here is a point-by-point breakdown:

Trustworthy versus Cake comparison



Free trial

14 days

N/A for premium


First responders - $120/month (billed yearly)

Essentials - Free

Gold - $20/month (billed yearly)

Premium - $8/month (billed yearly)

Platinum - $40/month (billed yearly)

Multi-year/Multi-family discounts available

Storage space

First responders - 30 GB

Essentials - 1 GB

Gold - 30 GB

Premium - 5 GB

Platinum - 75 GB


256 bit encryption, encrypted in all states

SSL encryption

Two-factor authentication by default

Password recipe

System event logging

Data tokenization


Strict password recipe

Biometric security (mobile)

Employee security

Device security

Information organization

Family IDs, money, property, insurance, estate documents, passwords, emergency instructions, family archives

Funeral, legacy, health, digital, legal/financial, miscellaneous documents

Mobile app?




First responders/Gold - Self-service onboarding or personalized concierge onboarding

Self-service onboarding

Platinum - Personalized concierge onboarding


First responders/Gold - Phone and email

Live chat, email

Platinum - Dedicated personal concierge service, phone, email, text

User types

Individuals and families

Individuals and families




Resources library for information

Resources library, forum


Advanced sharing permissions, unlimited collaborators

Share or export entire profile

Cancellation policy

Cancel any time, full refund within 60 days

Cancel any time, non-refundable

Free trial

14 days

N/A for premium

We're here to help

Do you have any questions about Trustworthy, or do you want to learn more about how we stack up against Cake? Feel free to get in touch with us on our homepage. Or, you can easily start your free trial today and see if Trustworthy is a good fit for you and your family.

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